BCD061 Digital Marketing Syllabus
AKTU B.Tech · 3rd Year · Unit-wise syllabus (effective 2024-25)
BCD061 Digital Marketing (also written as KCD061) is a subject in the 3rd year of the AKTU B.Tech programme, prescribed by Dr. A.P.J. Abdul Kalam Technical University. It carries 3 credits. The syllabus is divided into 5 units. The complete unit-wise topic list, course outcomes and reference books are given below, taken from the official AKTU syllabus effective from 2024-25.
BCD061 Subject Details
| Subject Code | BCD061 / KCD061 |
|---|---|
| Subject Name | Digital Marketing |
| University | Dr. A.P.J. Abdul Kalam Technical University (AKTU) |
| Course | B.Tech (Bachelor of Technology) |
| Year / Semester | 3rd Year |
| Credits | 3 |
| Total Units | 5 |
| Scheme Effective From | 2024-25 |
| Last Verified | 2026-08-19 |
BCD061 Digital Marketing Unit-Wise Syllabus
Official AKTU syllabus (effective 2024-25) — 5 units.
Unit 1
INTRODUCTION TO ONLINE MARKET Online Market space- Digital Marketing Strategy- Components - Opportunities for building Brand Website - Planning and Creation - Content Marketing
Unit 2
SEARCH ENGINE OPTIMISATION Search Engine optimisation - Keyword Strategy- SEO Strategy - SEO success factors -On- Page Techniques - Off-Page Techniques. Search Engine Marketing- How Search Engine works- SEM components- PPC advertising -Display Advertisement
Unit 3
E- MAIL MARKETING E- Mail Marketing - Types of E- Mail Marketing - Email Automation - Lead Generation - Integrating Email with Social Media and Mobile- Measuring and maximizing email campaign effectiveness. Mobile Marketing- Mobile Inventory/channels- Location based; Context based; Coupons and offers, Mobile Apps, Mobile Commerce, SMS Campaigns- Profiling and targeting
Unit 4
SOCIAL MEDIA MARKETING Social Media Marketing - Social Media Channels- Leveraging Social media for brand conversations and buzz. Successful /benchmark Social media campaigns. Engagement Marketing- Building Customer relationships - Creating Loyalty drivers - Influencer Marketing.
Unit 5
DIGITAL TRANSFORMATION Digital Transformation & Channel Attribution- Analytics- Ad-words, Email, Mobile, Social Media, Web Analytics - Changing your strategy based on analysis- Recent trends in Digital marketing
BCD061 Course Outcomes
- At the end of course , the student will be able:
- CO 1 To examine and explore the role and importance of digital marketing in today’s rapidly K3
- changing business environment..
- K2
- CO 2 To focuses on how digital marketing can be utilized by organizations and how its
- effectiveness can be measured. K3
- K2
- CO 3 To know the key elements of a digital marketing strategy. K2, K3
- CO 4 To study how the effectiveness of a digital marketing campaign can be measured
- CO 5 o demonstrate advanced practical skills in common digital marketing tools such as
- SEO, SEM, Social media and Blogs.
- DETAILED SYLLABUS 3-0-0
BCD061 Reference Books
- Fundamentals of Digital Marketing by Puneet Singh Bhatia;Publisher: Pearson Education; First edition (
- Digital Marketing by Vandana Ahuja ;Publisher: Oxford University Press ( April 2015). ISBN-10:
- Marketing 4.0: Moving from Traditional to Digital by Philip Kotler;Publisher: Wiley; 1st edition ( April
Frequently Asked Questions about BCD061
What is the syllabus of BCD061 Digital Marketing?
The AKTU BCD061 Digital Marketing syllabus is divided into 5 units. The complete topic list for each unit is published on this page, taken from the official Dr. A.P.J. Abdul Kalam Technical University syllabus effective from 2024-25.
How many units are there in BCD061?
BCD061 Digital Marketing has 5 units in the AKTU syllabus and 3 credits.
Is BCD061 the same subject as KCD061?
Yes. AKTU renumbered its B.Tech subject codes from the 2022-23 session onwards, so the same subject appears as BCD061 and KCD061 depending on the scheme year. The syllabus content is the same.
How many credits is BCD061 worth?
BCD061 Digital Marketing carries 3 credits in the AKTU evaluation scheme.
Where can I download BCD061 previous year question papers?
AKTU B.Tech previous year question papers for every semester are available to download free on Ryzenstudy, with no login or registration required.
Is this the official AKTU syllabus for BCD061?
Yes. Every topic on this page is taken from the official Dr. A.P.J. Abdul Kalam Technical University syllabus document (AKTU B.Tech 3rd Year Computer Science and Design Syllabus), effective from 2024-25. A direct link to the original AKTU PDF is provided at the top of this page. Last verified on 2026-08-19.
Related AKTU Syllabus
Source: Dr. A.P.J. Abdul Kalam Technical University official syllabus — AKTU B.Tech 3rd Year Computer Science and Design Syllabus, effective from 2024-25. Ryzenstudy is not affiliated with AKTU. Content last verified on 2026-08-19.