B.PharmSemester 82021-22Pharmaceutical Marketing ManagementBP803ET
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Pharmaceutical Marketing Management (BP803ET) - AKTU Question Paper 2021-22

B.Pharm · Semester 8 · Free PDF Download

This is the official AKTU Pharmaceutical Marketing Management Previous Year Question Paper for B.Pharm Semester 8, academic session 2021-22. Published by Dr. A.P.J. Abdul Kalam Technical University (AKTU/UPTU), Lucknow. Free PDF download — no login required.

Course:B.Pharm
Semester:Semester 8
Session:2021-22
University:AKTU / UPTU

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Questions Asked in 2021-22

Pharmaceutical Marketing Management (BP803ET) — complete question paper

Section AAttempt all q u e s t i o n s i n b r i e f . 10 x 2 = 20
  • b
    “Management is science or art or combination of both”, Justify
  • c
    Differentiate between primary and secondary data
  • d
    Illustrate the differences b etween marketing and selling
  • f
    Suggest some important purposes of packaging
  • g
    What are the fundamental differences between sales promotio n and publicity?
  • h
    Define channel conflict. i. Compare and contrast whol esalers and retailers. j. Classify the various roles of PSR
Section BAttempt any two p a r t s o f t h e f o l l o w i n g : 2 x 10 = 20
  • a
    Discuss the various factors of marketing environment which i mpacts the organizational success
  • b
    Elaborate the various stage s of product life cycle and suggest the various strategies to be taken by a pharmaceutical house to sustain growth in various phases
  • c
    Enumerate the various channels of distribution in pharmaceut ical marketing. How will you select the most appropriate channel for distribution of drugs?
Section CAttempt any five p a r t s o f t h e f o l l o w i n g : 7 x 5 = 35
  • a
    Explain the various factors i nfluencing consumer behavior
  • b
    Discuss the various basis of market segmentation. Write short note on “role of market research”
  • c
    Narrate the various types of advertisement media you will con sider for promoting a cosmetic product. Justify the factors which will have an impact on effectiveness of an advertisement
  • d
    Justify the role of professiona l sales representative. Highli ght the process of selection and training of the sales representatives in a pharma organization
  • e
    Write short note on DPCO and NPPA
  • f
    Write short notes on: i. Rural Marketing ii. Global Marketing
  • g
    Suggest some online promotiona l techniques for OTC Products

Question text is extracted from the official AKTU question paper PDF above. Hindi translations are omitted — every question is printed in English in the original paper. Last verified: 2026-08-23.

Repeated Questions — BP803ET

Questions that appeared in more than one session, found by comparing 2 years of Pharmaceutical Marketing Management papers (2021-22, 2024-25)

2x

Suggest some online promotiona l techniques for OTC Products

Appeared in: 2021-22 · 2024-25

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