Pharmaceutical Marketing Management (BP803ET) - AKTU Question Paper 2021-22
B.Pharm · Semester 8 · Free PDF Download
This is the official AKTU Pharmaceutical Marketing Management Previous Year Question Paper for B.Pharm Semester 8, academic session 2021-22. Published by Dr. A.P.J. Abdul Kalam Technical University (AKTU/UPTU), Lucknow. Free PDF download — no login required.
Course:B.Pharm
Semester:Semester 8
Session:2021-22
University:AKTU / UPTU
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Questions Asked in 2021-22
Pharmaceutical Marketing Management (BP803ET) — extracted question text
Section AAttempt all q u e s t i o n s i n b r i e f . 10 x 2 = 20
- b“Management is science or art or combination of both”, Justify
- cDifferentiate between primary and secondary data
- dIllustrate the differences b etween marketing and selling
- fSuggest some important purposes of packaging
- gWhat are the fundamental differences between sales promotio n and publicity?
- hDefine channel conflict. i. Compare and contrast whol esalers and retailers. j. Classify the various roles of PSR
Section BAttempt any two p a r t s o f t h e f o l l o w i n g : 2 x 10 = 20
- aDiscuss the various factors of marketing environment which i mpacts the organizational success
- bElaborate the various stage s of product life cycle and suggest the various strategies to be taken by a pharmaceutical house to sustain growth in various phases
- cEnumerate the various channels of distribution in pharmaceut ical marketing. How will you select the most appropriate channel for distribution of drugs?
Section CAttempt any five p a r t s o f t h e f o l l o w i n g : 7 x 5 = 35
- aExplain the various factors i nfluencing consumer behavior
- bDiscuss the various basis of market segmentation. Write short note on “role of market research”
- cNarrate the various types of advertisement media you will con sider for promoting a cosmetic product. Justify the factors which will have an impact on effectiveness of an advertisement
- dJustify the role of professiona l sales representative. Highli ght the process of selection and training of the sales representatives in a pharma organization
- eWrite short note on DPCO and NPPA
- fWrite short notes on: i. Rural Marketing ii. Global Marketing
- gSuggest some online promotiona l techniques for OTC Products
Question text is extracted from the official AKTU question paper PDF above. Check the original PDF for equations, diagrams and complete wording. Extracted: 2026-08-23.
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