BBASemester 32025-26Marketing Management IBBA303
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Marketing Management I (BBA303) - AKTU Question Paper 2025-26

BBA · Semester 3 · Free PDF Download

This is the official AKTU Marketing Management I Previous Year Question Paper for BBA Semester 3, academic session 2025-26. Published by Dr. A.P.J. Abdul Kalam Technical University (AKTU/UPTU), Lucknow. Free PDF download — no login required.

Course:BBA
Semester:Semester 3
Session:2025-26
University:AKTU / UPTU

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Questions Asked in 2025-26

Marketing Management I (BBA303) — complete question paper · 70 marks · 3 Hours

Section AAttempt all q u e s t i o n s i n b r i e f . 2 x 07 = 14
  • c
    Name the types of mar keting environment. 2
  • d
    Explain marketing research. 2
  • e
    What is consumer behaviour? 3
  • f
    Explain market segmentation. 4
  • g
    Describe the great Indian market. 5
Section BAttempt any three o f t h e f o l l o w i n g : 07 x 3 = 21
  • a
    Analyse the concept of mar ket and types of market. 1
  • b
    Describe various controllable & uncontrollable factors of ma rketing environment
  • c
    Examine the need & importa nce of studying consumer behaviour. 3
  • d
    Discuss the meaning & concep t of market segmentation. 4
  • e
    Evaluate current ma rketing realities. 5
Section CAttempt any one part of the following: 07 x 1 = 07
  • a
    Explain nature, scope and importance of marketing. 1
  • b
    Describe value delivery pr ocess & value chain. 1
  • a
    Evaluate marketing informati on system and marketing research. 2
  • b
    Analyse concept, need & impor tance of marketing information system (MkIS)
  • a
    Examine factors influenc ing business buying behaviour 3
  • b
    Describe consumer buying decision process. 3
  • a
    Explain the bases & types of market segmentation. 4
  • b
    Discuss the bases for se gmenting business markets. 4
  • a
    Examine the role of current consumer capabilities with refer ence to current marketing realities
  • b
    Discuss the features and chal lenges of the great Indian market. 5

Question text is extracted from the official AKTU question paper PDF above. Hindi translations are omitted — every question is printed in English in the original paper. Last verified: 2026-08-23.

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