B.PharmSemester 82024-25Pharma Marketing ManagementBP803ET

Pharma Marketing Management (BP803ET) - AKTU Question Paper 2024-25

B.Pharm · Semester 8 · Free PDF Download

This is the official AKTU Pharma Marketing Management Previous Year Question Paper for B.Pharm Semester 8, academic session 2024-25. Published by Dr. A.P.J. Abdul Kalam Technical University (AKTU/UPTU), Lucknow. Free PDF download — no login required.

Course:B.Pharm

Semester:Semester 8

Session:2024-25

University:AKTU / UPTU

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Questions Asked in 2024-25

Pharma Marketing Management (BP803ET) — complete question paper · 75 marks · 3 Hours

Section AAttempt all questions in brief. 10 x 2 = 20

a
What are the 4 Ps of marketing?
c
Who is a Professional Sales Representative?
d
What is physical distribution management?
f
What is vertical marketing?
g
What is horizontal marketing?
h
Define Product Positioning. i. What is Product Portfolio Analysis? j. Define Market Segmentation

Section BAttempt any two parts of the following: 2 x 10 = 20

a
What is pricing? Explain the determinants, objectives and importance of pricing in detail
b
Discuss the importance of product branding. Explain the concept of product management in the pharmaceutical industry
c
Define marketing and its scope. State the importance of industr y, competitor, and consumer analysis in marketing

Section CAttempt any five parts of the following: 7 x 5 = 35

a
Write a detailed note on DPCO and NPPA and their role in pharmaceutical price control
b
Explain the purpose of detailing. Also describe the duties, selection, training, compensation and prospects of a PSR
c
Differentiate between wholesaler and retailer in the pharmaceut ical product distribution. What are the functions of a wholesaler?
d
Elaborate the various stages of product life cycle. Also state the strategies to be used to ensure success at each stage
e
Discuss in brief the process of selecting the appropriate marketing channel
f
Explain online promotional techniques for OTC products
g
Define market segmentation. How do you segment the pharmaceutic a l m a r k e t ? D i s c u s s t h e criteria of market segmentation

Question text is extracted from the official AKTU question paper PDF above. Hindi translations are omitted — every question is printed in English in the original paper. Last verified: 2026-08-23.

Repeated Questions — BP803ET

Questions that appeared in more than one session, found by comparing 2 years of Pharma Marketing Management papers (2021-22, 2024-25)

Explain online promotional techniques for OTC products

Appeared in: 2021-22 · 2024-25

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