Pharma Marketing Management (BP803ET) - AKTU Question Paper 2024-25
B.Pharm · Semester 8 · Free PDF Download
This is the official AKTU Pharma Marketing Management Previous Year Question Paper for B.Pharm Semester 8, academic session 2024-25. Published by Dr. A.P.J. Abdul Kalam Technical University (AKTU/UPTU), Lucknow. Free PDF download — no login required.
Course:B.Pharm
Semester:Semester 8
Session:2024-25
University:AKTU / UPTU
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Questions Asked in 2024-25
Pharma Marketing Management (BP803ET) — extracted question text · 75 marks · 3 Hours
Section AAttempt all questions in brief. 10 x 2 = 20
- aWhat are the 4 Ps of marketing?
- cWho is a Professional Sales Representative?
- dWhat is physical distribution management?
- fWhat is vertical marketing?
- gWhat is horizontal marketing?
- hDefine Product Positioning. i. What is Product Portfolio Analysis? j. Define Market Segmentation
Section BAttempt any two parts of the following: 2 x 10 = 20
- aWhat is pricing? Explain the determinants, objectives and importance of pricing in detail
- bDiscuss the importance of product branding. Explain the concept of product management in the pharmaceutical industry
- cDefine marketing and its scope. State the importance of industr y, competitor, and consumer analysis in marketing
Section CAttempt any five parts of the following: 7 x 5 = 35
- aWrite a detailed note on DPCO and NPPA and their role in pharmaceutical price control
- bExplain the purpose of detailing. Also describe the duties, selection, training, compensation and prospects of a PSR
- cDifferentiate between wholesaler and retailer in the pharmaceut ical product distribution. What are the functions of a wholesaler?
- dElaborate the various stages of product life cycle. Also state the strategies to be used to ensure success at each stage
- eDiscuss in brief the process of selecting the appropriate marketing channel
- fExplain online promotional techniques for OTC products
- gDefine market segmentation. How do you segment the pharmaceutic a l m a r k e t ? D i s c u s s t h e criteria of market segmentation
Question text is extracted from the official AKTU question paper PDF above. Check the original PDF for equations, diagrams and complete wording. Extracted: 2026-08-23.
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