B.TechSemester 82021-22Digital And Social Media MarketingKOE094
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Digital And Social Media Marketing (KOE094) - AKTU Question Paper 2021-22

B.Tech · Semester 8 · Free PDF Download

This is the official AKTU Digital And Social Media Marketing Previous Year Question Paper for B.Tech Semester 8, academic session 2021-22. Published by Dr. A.P.J. Abdul Kalam Technical University (AKTU/UPTU), Lucknow. Free PDF download — no login required.

Course:B.Tech
Semester:Semester 8
Session:2021-22
University:AKTU / UPTU

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Questions Asked in 2021-22

Digital And Social Media Marketing (KOE094) — extracted question text

Section AAttempt All of the following Questions in brief Marks (10X2=20) CO
  • a
    What do you mean by social media?
  • b
    Explain optimization
  • e
    Define a search engine
  • f
    Differentiate between the terms: effectiveness and efficiency
  • g
    What is an analytic tool?
  • h
    Explain the term Marketing. Q1(i) What do you men by a digital channel? Q1(j) Define value addition
Section BAttempt ANY THREE of the following Questions Marks (3X10=30) CO
  • a
    Discuss various factors that are responsible for evolution of digital marketing
  • b
    How to create a blog post including headlines, imagery, and links? Discuss
  • c
    What do you by sales? How is it effected by the content and branding? Discuss
  • d
    Write a note on the digital leadership principles in detail
  • e
    Discuss various security and privatization issues in digital marketing
Section CAttempt ANY ONE following Question Marks (1X10=10) CO
  • a
    Discuss the disadvantages of digital marketing
  • b
    Write a note on the marketing strategies for the digital world
Section CAttempt ANY ONE following Question Marks (1X10=10) CO
  • a
    How is the content planning and content writing done? Discuss with an example
  • b
    Write note on the following: (i) Face Book, (ii) Twitter, (iii) YouTube, (iii) Instagram
Section CAttempt ANY ONE following Question Marks (1X10=10) CO
  • a
    Write a note on: (i) mobile and video marketing, (ii) social-media marketing
  • b
    (i) What is marketing gamification? Explain. (ii) Describe the search engine optimization
Section CAttempt ANY ONE following Question Marks (1X10=10) CO
  • a
    What do you mean by online PR and reputation management? Discuss with example
  • b
    How is the cost effectiveness of digital strategies evaluated? Discuss
Section CAttempt ANY ONE following Question Marks (1X10=10) CO
  • a
    Write a detailed note on digital transformation framework
  • b
    Write about the trends in digital marketing in the Indian and global context

Question text is extracted from the official AKTU question paper PDF above. Check the original PDF for equations, diagrams and complete wording. Extracted: 2026-08-23.

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