B.TechSemester 82024-25Digital And Social Media MarketingKOE094
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Digital And Social Media Marketing (KOE094) - AKTU Question Paper 2024-25

B.Tech · Semester 8 · Free PDF Download

This is the official AKTU Digital And Social Media Marketing Previous Year Question Paper for B.Tech Semester 8, academic session 2024-25. Published by Dr. A.P.J. Abdul Kalam Technical University (AKTU/UPTU), Lucknow. Free PDF download — no login required.

Course:B.Tech
Semester:Semester 8
Session:2024-25
University:AKTU / UPTU

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Questions Asked in 2024-25

Digital And Social Media Marketing (KOE094) — complete question paper · 100 marks · 3 Hours

Section AAttempt all questions in brief. 2 x 10 = 20
  • a
    Define digital marketing
  • b
    Name one trend driving the shift f r o m t r a d i t i o n a l m a r k e t i n g t o digital marketing
  • c
    Describe the role of Facebook in digital marketing
  • d
    Explain Instagram's role i n digital marketing
  • e
    Define Search Engine Marketing (SEM)
  • f
    Explain role of SEO in digital marketing
  • h
    What is the role of ROI i n digital marketing? 4 K1 i. Describe co-creation in digital marketing. 5 K1 j. What is digital transformation?
Section BAttempt any three of the following: 10 x 3 = 30
  • a
    How have digital trends shift ed traditional marketing practices, and what are the implications for businesses?
  • b
    Explain the contribution of b logging in digital marketing st rategy? Describe the key elements of a successful blog post
  • c
    Discuss the relationship betw een content creation and branding in digital marketing. How does it influence sales?
  • d
    Discuss the key principles of digital leadership, and how do they support digital transformation in an organization?
  • e
    Explain the digital transformation framework, and how does i t apply to digital marketing practices?
Section CAttempt any one part of the following: 10 x 1 = 10
  • a
    Explain the journey of a modern digital consumer. How does t his journey influence marketing strategies?
  • b
    Elaborate the latest digital marketing practices that are tr ansforming the marketing landscape?
  • a
    Discuss the advertising fe atures of Facebook, Twitter, Googl e+, LinkedIn, YouTube, Instagram, and Pinterest
  • b
    Elaborate the role of content planning and writing in social m e d i a marketing, and how can it impact audience engagement?
  • a
    Illustrate the key differences between search engine marketi ng, mobile marketing, and video marketing in acquiring users?
  • b
    How can marketing analytics tools be used to target and segm ent audiences for online campaigns?
  • a
    How can digital marketing strategies be evaluated for ROI? D iscuss the factors that affect the cost-effectiveness of these strategies
  • b
    Explain how digital marketi ng can add value to a business. P rovide examples of digital transformation contributing to business success
  • a
    Discuss the security and priv acy challenges in digital marke ting. How can businesses address these issues?
  • b
    Elaborate in detail the curre n t d i g i t a l m a r k e t i n g t r e n d s i n India and globally, and how do online comm unities and co-creation play a role in these trends?

Question text is extracted from the official AKTU question paper PDF above. Hindi translations are omitted — every question is printed in English in the original paper. Last verified: 2026-08-23.

Repeated Questions — KOE094

Questions that appeared in more than one session, found by comparing 4 years of Digital And Social Media Marketing papers (2021-22, 2022-23, 2023-24, 2024-25)

2x

Define digital marketing

Appeared in: 2022-23 · 2024-25

2x

Define Search Engine Marketing (SEM)

Appeared in: 2021-22 · 2024-25

Digital And Social Media Marketing — Other Year Papers

AKTU Digital And Social Media Marketing PYQs from other sessions

Digital And Social Media Marketing2021-22Digital And Social Media Marketing2022-23Digital And Social Media Marketing2023-24

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