B.TechSemester 82022-23Digital And Social Media MarketingKOE-094

Digital And Social Media Marketing (KOE-094) - AKTU Question Paper 2022-23

B.Tech · Semester 8 · Free PDF Download

This is the official AKTU Digital And Social Media Marketing Previous Year Question Paper for B.Tech Semester 8, academic session 2022-23. Published by Dr. A.P.J. Abdul Kalam Technical University (AKTU/UPTU), Lucknow. Free PDF download — no login required.

Course:B.Tech

Semester:Semester 8

Session:2022-23

University:AKTU / UPTU

Rate this paper

Questions Asked in 2022-23

Digital And Social Media Marketing (KOE-094) — complete question paper

Section AAttempt all questions in brief. 2 x 10 = 20

a
Discuss the Content Planning
b
Explain the term “Blogging”
c
Differentiate between traditional and digital media
d
Elaborate the term “Online PR”
e
Explain Digital Marketing Landscape
f
Discuss the limitations of Search Engine Optimization techniques
g
Discuss the role of a brand reputation manager do
h
Discuss the limitations of mobile marketing. (i) Define the terms “ Innovators”. (j) Explain co creation and co-existence?

Section BAttempt any three of the following: 10x3=30

a
Discuss the trends which are driving a shift from t raditional marketing practices to digital ones?
b
Illustrate the features of Facebook as a social media marketing tool
c
Differentiate between SEO and SEM with relevant points and examples
d
Explain the benefits of digital leadership for business transformation
e
Discuss the latest trends seen in digital marketing related to Indian Context

Section CAttempt any one part of the following: 10x1=10

a
“The modern digital customer journey begins with se lf - evaluation, and this customer “self- education” begins with social.” Sum marize this statement
b
Discuss the latest marketing strategies adopted by companies for the change seen in digital world
a
Illustrate the use of following platforms for Socia l Media Marketing by taking example of any company: i. Instagram ii. LinkedIn iii. Twitter Discuss the method of writing a blog post for herba l products of your company by including headline, inserting images and links
a
“Video is much impressive than Text”. In this line, analyze Video Marketing Techniques in detail
b
Assess the impact that marketing analytics can have on improving the ROI of any marketing campaign
b
Discuss the cost- effectiveness of their company’s digital marketing efforts. Explain
a
“E liminating cyber security threats is paramount in a ny digital business pursuit – not just digital marketing?” Analyze this statement in detail
b
Explain the concept of Digital Transformation Framework using diagram

Question text is extracted from the official AKTU question paper PDF above. Hindi translations are omitted — every question is printed in English in the original paper. Last verified: 2026-08-23.

Repeated Questions — KOE-094

Questions that appeared in more than one session, found by comparing 4 years of Digital And Social Media Marketing papers (2021-22, 2022-23, 2023-24, 2024-25)

Differentiate between traditional and digital media

Appeared in: 2022-23 · 2023-24

Explain Digital Marketing Landscape

Appeared in: 2022-23 · 2024-25

Digital And Social Media Marketing — Other Year Papers

AKTU Digital And Social Media Marketing PYQs from other sessions

Digital And Social Media Marketing2021-22 Digital And Social Media Marketing2023-24 Digital And Social Media Marketing2024-25

More B.Tech Semester 8 (2022-23) Papers

Other subjects from same semester and session

Virology2022-23 Human Values In Vedic Darsana2022-23 Project Management Enterpreneurship2022-23 Computerized Process Control2022-23 Data Warehousing Data Mining2022-23 Automation Robotics2022-23 Modelling And Simulation Of Dynamic Systems2022-23 Big Data2022-23

View all B.Tech Semester 8 2022-23 papers →

Syllabus & More PYQs

Paper solve karne se pehle unit-wise syllabus dekh lo

AKTU 4th Year PYQs — All Branches