B.TechSemester 82021-22Digital And Social Media MarketingKOE094
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Digital And Social Media Marketing (KOE094) - AKTU Question Paper 2021-22

B.Tech · Semester 8 · Free PDF Download

This is the official AKTU Digital And Social Media Marketing Previous Year Question Paper for B.Tech Semester 8, academic session 2021-22. Published by Dr. A.P.J. Abdul Kalam Technical University (AKTU/UPTU), Lucknow. Free PDF download — no login required.

Course:B.Tech
Semester:Semester 8
Session:2021-22
University:AKTU / UPTU

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Questions Asked in 2021-22

Digital And Social Media Marketing (KOE094) — complete question paper

Section AAttempt All of the following Questions in brief Marks (10X2=20) CO
  • a
    What do you mean by social media?
  • b
    Explain optimization
  • e
    Define a search engine
  • f
    Differentiate between the terms: effectiveness and efficiency
  • g
    What is an analytic tool?
  • h
    Explain the term Marketing. Q1(i) What do you men by a digital channel? Q1(j) Define value addition
Section BAttempt ANY THREE of the following Questions Marks (3X10=30) CO
  • a
    Discuss various factors that are responsible for evolution of digital marketing
  • b
    How to create a blog post including headlines, imagery, and links? Discuss
  • c
    What do you by sales? How is it effected by the content and branding? Discuss
  • d
    Write a note on the digital leadership principles in detail
  • e
    Discuss various security and privatization issues in digital marketing
Section CAttempt ANY ONE following Question Marks (1X10=10) CO
  • a
    Discuss the disadvantages of digital marketing
  • b
    Write a note on the marketing strategies for the digital world
Section CAttempt ANY ONE following Question Marks (1X10=10) CO
  • a
    How is the content planning and content writing done? Discuss with an example
  • b
    Write note on the following: (i) Face Book, (ii) Twitter, (iii) YouTube, (iii) Instagram
Section CAttempt ANY ONE following Question Marks (1X10=10) CO
  • a
    Write a note on: (i) mobile and video marketing, (ii) social-media marketing
  • b
    (i) What is marketing gamification? Explain. (ii) Describe the search engine optimization
Section CAttempt ANY ONE following Question Marks (1X10=10) CO
  • a
    What do you mean by online PR and reputation management? Discuss with example
  • b
    How is the cost effectiveness of digital strategies evaluated? Discuss
Section CAttempt ANY ONE following Question Marks (1X10=10) CO
  • a
    Write a detailed note on digital transformation framework
  • b
    Write about the trends in digital marketing in the Indian and global context

Question text is extracted from the official AKTU question paper PDF above. Hindi translations are omitted — every question is printed in English in the original paper. Last verified: 2026-08-23.

Repeated Questions — KOE094

Questions that appeared in more than one session, found by comparing 4 years of Digital And Social Media Marketing papers (2021-22, 2022-23, 2023-24, 2024-25)

2x

Define a search engine

Appeared in: 2021-22 · 2024-25

Digital And Social Media Marketing — Other Year Papers

AKTU Digital And Social Media Marketing PYQs from other sessions

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