B.TechSemester 82022-23Digital And Social Media MarketingKOE-094
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Digital And Social Media Marketing (KOE-094) - AKTU Question Paper 2022-23

B.Tech · Semester 8 · Free PDF Download

This is the official AKTU Digital And Social Media Marketing Previous Year Question Paper for B.Tech Semester 8, academic session 2022-23. Published by Dr. A.P.J. Abdul Kalam Technical University (AKTU/UPTU), Lucknow. Free PDF download — no login required.

Course:B.Tech
Semester:Semester 8
Session:2022-23
University:AKTU / UPTU

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Questions Asked in 2022-23

Digital And Social Media Marketing (KOE-094) — extracted question text

Section AAttempt all questions in brief. 2 x 10 = 20
  • a
    Discuss the Content Planning
  • b
    Explain the term “Blogging”
  • c
    Differentiate between traditional and digital media
  • d
    Elaborate the term “Online PR”
  • e
    Explain Digital Marketing Landscape
  • f
    Discuss the limitations of Search Engine Optimization techniques
  • g
    Discuss the role of a brand reputation manager do
  • h
    Discuss the limitations of mobile marketing. (i) Define the terms “ Innovators”. (j) Explain co creation and co-existence?
Section BAttempt any three of the following: 10x3=30
  • a
    Discuss the trends which are driving a shift from t raditional marketing practices to digital ones?
  • b
    Illustrate the features of Facebook as a social media marketing tool
  • c
    Differentiate between SEO and SEM with relevant points and examples
  • d
    Explain the benefits of digital leadership for business transformation
  • e
    Discuss the latest trends seen in digital marketing related to Indian Context
Section CAttempt any one part of the following: 10x1=10
  • a
    “The modern digital customer journey begins with se lf - evaluation, and this customer “self- education” begins with social.” Sum marize this statement
  • b
    Discuss the latest marketing strategies adopted by companies for the change seen in digital world
  • a
    Illustrate the use of following platforms for Socia l Media Marketing by taking example of any company: i. Instagram ii. LinkedIn iii. Twitter Discuss the method of writing a blog post for herba l products of your company by including headline, inserting images and links
  • a
    “Video is much impressive than Text”. In this line, analyze Video Marketing Techniques in detail
  • b
    Assess the impact that marketing analytics can have on improving the ROI of any marketing campaign
  • b
    Discuss the cost- effectiveness of their company’s digital marketing efforts. Explain
  • a
    “E liminating cyber security threats is paramount in a ny digital business pursuit – not just digital marketing?” Analyze this statement in detail
  • b
    Explain the concept of Digital Transformation Framework using diagram

Question text is extracted from the official AKTU question paper PDF above. Check the original PDF for equations, diagrams and complete wording. Extracted: 2026-08-23.

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