B.TechSemester 82023-24Digital And Social Media MarketingKOE094
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Digital And Social Media Marketing (KOE094) - AKTU Question Paper 2023-24

B.Tech · Semester 8 · Free PDF Download

This is the official AKTU Digital And Social Media Marketing Previous Year Question Paper for B.Tech Semester 8, academic session 2023-24. Published by Dr. A.P.J. Abdul Kalam Technical University (AKTU/UPTU), Lucknow. Free PDF download — no login required.

Course:B.Tech
Semester:Semester 8
Session:2023-24
University:AKTU / UPTU

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Questions Asked in 2023-24

Digital And Social Media Marketing (KOE094) — extracted question text · 100 marks · 3 Hours

Section AAttempt all q u e s t i o n s i n b r i e f . 2 x 10 = 20
  • a
    What is Inbound Marketing? 2 1
  • b
    Define digital consumers. 2 1
  • c
    Define Online Advertising. 2 2
  • d
    Explain what is Social Media Strategy. 2 2
  • e
    What makes a video marketing? 2 3
  • f
    What is the most popular video marketing? 2 3
  • g
    What is the primary goals online reputation easily? 2 4
  • h
    Write the online mana gement tips. 2 4 i. What is digital revolution? 2 5 j. What is digital transformation? 2 5
Section BAttempt any three o f t h e f o l l o w i n g : 10 x 3= 30
  • a
    Differentiate between traditio nal marketing vs digital marketing. 10 1
  • b
    Determine the ways of Social Media Strategies. 10 2
  • c
    How gamification different fro m Game-based learning? Explain 10 3
  • d
    What qualities do you believe a successful digital transform ation leader should process?
  • e
    Why digital transformati on matters? Explain. 10 5
Section CAttempt any one p a r t o f t h e f o l l o w i n g : 10 x 1= 10
  • a
    Give the stages of a digital customer journey. 10 1
  • b
    Why optimizing your Digital Customer Journey is a good idea? Describe
  • a
    Explain the various media in SMM. 10 2
  • b
    Explain how to make Online Adve rtising more effective? 10 2
  • a
    How will digital marketing methods help in the acquisition o f new customers?
  • b
    Examine the importance of aff iliate marketing networks. 10 3
  • a
    Explain the most important technology in a digital transform ation project
  • b
    Discover various analytical too ls in digital marketing. 10 4
  • a
    Explain in brief history o f digital revolution. 10 5
  • b
    Describe five pillars of d igital transformation. 10 5

Question text is extracted from the official AKTU question paper PDF above. Check the original PDF for equations, diagrams and complete wording. Extracted: 2026-08-23.

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