B.TechSemester 82024-25Digital And Social Media MarketingKOE094

Digital And Social Media Marketing (KOE094) - AKTU Question Paper 2024-25

B.Tech · Semester 8 · Free PDF Download

This is the official AKTU Digital And Social Media Marketing Previous Year Question Paper for B.Tech Semester 8, academic session 2024-25. Published by Dr. A.P.J. Abdul Kalam Technical University (AKTU/UPTU), Lucknow. Free PDF download — no login required.

Course:B.Tech

Semester:Semester 8

Session:2024-25

University:AKTU / UPTU

Rate this paper

Questions Asked in 2024-25

Digital And Social Media Marketing (KOE094) — extracted question text · 100 marks · 3 Hours

Section AAttempt all questions in brief. 2 x 10 = 20

a
Define digital marketing
b
Name one trend driving the shift f r o m t r a d i t i o n a l m a r k e t i n g t o digital marketing
c
Describe the role of Facebook in digital marketing
d
Explain Instagram's role i n digital marketing
e
Define Search Engine Marketing (SEM)
f
Explain role of SEO in digital marketing
h
What is the role of ROI i n digital marketing? 4 K1 i. Describe co-creation in digital marketing. 5 K1 j. What is digital transformation?

Section BAttempt any three of the following: 10 x 3 = 30

a
How have digital trends shift ed traditional marketing practices, and what are the implications for businesses?
b
Explain the contribution of b logging in digital marketing st rategy? Describe the key elements of a successful blog post
c
Discuss the relationship betw een content creation and branding in digital marketing. How does it influence sales?
d
Discuss the key principles of digital leadership, and how do they support digital transformation in an organization?
e
Explain the digital transformation framework, and how does i t apply to digital marketing practices?

Section CAttempt any one part of the following: 10 x 1 = 10

a
Explain the journey of a modern digital consumer. How does t his journey influence marketing strategies?
b
Elaborate the latest digital marketing practices that are tr ansforming the marketing landscape?
a
Discuss the advertising fe atures of Facebook, Twitter, Googl e+, LinkedIn, YouTube, Instagram, and Pinterest
b
Elaborate the role of content planning and writing in social m e d i a marketing, and how can it impact audience engagement?
a
Illustrate the key differences between search engine marketi ng, mobile marketing, and video marketing in acquiring users?
b
How can marketing analytics tools be used to target and segm ent audiences for online campaigns?
a
How can digital marketing strategies be evaluated for ROI? D iscuss the factors that affect the cost-effectiveness of these strategies
b
Explain how digital marketi ng can add value to a business. P rovide examples of digital transformation contributing to business success
a
Discuss the security and priv acy challenges in digital marke ting. How can businesses address these issues?
b
Elaborate in detail the curre n t d i g i t a l m a r k e t i n g t r e n d s i n India and globally, and how do online comm unities and co-creation play a role in these trends?

Question text is extracted from the official AKTU question paper PDF above. Check the original PDF for equations, diagrams and complete wording. Extracted: 2026-08-23.

Digital And Social Media Marketing — Other Year Papers

AKTU Digital And Social Media Marketing PYQs from other sessions

Digital And Social Media Marketing2021-22 Digital And Social Media Marketing2022-23 Digital And Social Media Marketing2023-24

More B.Tech Semester 8 (2024-25) Papers

Other subjects from same semester and session

Modeling And Simulation Of Dynamics Systems2024-25 Bio Medical Signal Processing2024-25 Introduction To Smart Grid2024-25 Fundamentals Of Drone Technology2024-25 Computerized Process Control2024-25 Modeling Of Field Effect Nano Devices2024-25 Electric Vehicles2024-25 Rural Development Administration And Planning2024-25

View all B.Tech Semester 8 2024-25 papers →

Syllabus & More PYQs

Paper solve karne se pehle unit-wise syllabus dekh lo

AKTU 4th Year PYQs — All Branches