B.TechSemester 62024-25Digital MarketingBCD061
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Digital Marketing (BCD061) - AKTU Question Paper 2024-25

B.Tech · Semester 6 · Free PDF Download

This is the official AKTU Digital Marketing Previous Year Question Paper for B.Tech Semester 6, academic session 2024-25. Published by Dr. A.P.J. Abdul Kalam Technical University (AKTU/UPTU), Lucknow. Free PDF download — no login required.

Course:B.Tech
Semester:Semester 6
Session:2024-25
University:AKTU / UPTU

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Questions Asked in 2024-25

Digital Marketing (BCD061) — complete question paper · 70 marks · 3 Hours

Section AAttempt all q u e s t i o n s i n b r i e f . 02 x 7 = 14
  • a
    What is digital marketing?
  • b
    What is Search Engine Optimization (SEO)?
  • c
    Discuss about the key elemen ts of digital marketing
  • d
    What are the 7 Ps of digital marketing?
  • e
    What is a Marketing Strategy? Write components of marketing st rategy
  • f
    Discuss about the benefits of digital marketing
  • g
    What is Content Marketing? How D oes Content Marketing Works? 1 K 3
Section BAttempt any three o f t h e f o l l o w i n g : 07 x 3 = 21
  • a
    What are important factors of SEO? Explain the working of SEO in detail
  • b
    What is On-page SEO? Discuss about the importance and benefi ts of On-page SEO
  • c
    What is Search Engine Marketing (SEM)? Discuss about the com ponents and advantages of SEM?
  • d
    What is pay-per-click (PPC) in digital marketing? Discuss ab out the benefits of using PPC with example
  • e
    What is display advertising? Discuss about the performance m easure and importance of display advertising
Section CAttempt any one p a r t o f t h e f o l l o w i n g : 07 x 1 = 07
  • a
    Discuss about the Email marketing and its types. What are th e benefits and drawbacks of Email marketing?
  • b
    Discuss about the matrices use to measure the effectiveness of email marketing campaign?
  • a
    What is mobile marketing? Discuss about the working, advanta ges and disadvantages of mobile marketing
  • b
    What is an SMS campaign? Dis cuss about the features of SMS marketing
  • a
    What is social media marketing (SMM) and its five pillars? Discuss about the advantages and disadvantages of social media marketing
  • b
    What is influencer marketing? Discuss about the working, cha llenges, Pros and Cons of influencer marketing
  • a
    What is channel attribution? Discuss about the channel attr ibution models in 5 K2 detail
  • b
    Why digital transformation in channel marketing is crucial f or businesses? Discuss about the key components of digital transformation in c hannel marketing
  • a
    What are Google Ads? Discuss about the types, advantages and disadvantages of Google Ads
  • b
    Discuss about the key aspect s and benefits of social media web analytics

Question text is extracted from the official AKTU question paper PDF above. Hindi translations are omitted — every question is printed in English in the original paper. Last verified: 2026-08-23.

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📘 Digital Marketing — Unit-wise SyllabusBCD061AKTU 3rd Year SyllabusAKTU 3rd Year PYQs — All BranchesCS DESIGN 3rd Year Syllabus